Wyld was founded in Oregon by a small team seeking to bring premium fruit-infused wellness products to market. Starting in 2016, the brand emphasised real fruit flavours, clean ingredient lists and transparent production methods.

Today, Wyld offers a wide selection of formats including chewables and sparkling waters, all backed by third-party testing and a commitment to environmental and social responsibility. The company supports community initiatives and holds Climate Neutral certification, reinforcing its focus on ethics and quality in wellness.