Green Roads was founded in Florida by pharmacist Laura Baldwin Fuentes and entrepreneur Arby Barroso, with the aim of making premium plant-based wellness accessible and trustworthy. The company oversees its own manufacturing, selects U.S.-grown ingredients, and publishes third-party lab results for every batch placing quality assurance and transparency at the core of its operations.

As the brand grew, it became recognized for its pharmacist-formulated products, broad distribution across the U.S., and strong customer-service culture. It supports users seeking consistent and verified plant-derived wellness solutions, and offers dedicated discount programmes for veterans, first-responders and educators.